Minimum Stocking Levels and Marketing Strategies of Healthful Foods for Small Retail Food Stores

Overview

The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Communities with predominantly white residents have two to four
times more supermarkets and large-chain grocery stores than communities of color. In contrast, lower-income and communities of color have more small food outlets, such as small food stores (‘corner stores’) and convenience stores. These small food stores primarily tend to sell prepackaged foods and beverages that are high in calories and poor in nutrients. They are also less likely to sell healthy, staple foods such as fruits and vegetables, whole grain-rich
foods, and low-fat dairy products.
 
Thus, some communities have limited access to stores that carry healthful foods, and these limitations likely contribute, at least in part, to disparities in diet and health. As such, several strategies are now being implemented in many locations across the
United States to increase access to healthy foods in underserved communities.