Business revenue: Race and gender should not hinder business success and growth.
Insights & Analyses
- Racial inequities in business revenue tend to be more severe among firms with paid employees than nonemployer firms.
- Among firms with paid employees in 2022, white-owned businesses had significantly higher average annual revenue per firm compared to businesses owned by all other racial/ethnic groups.
- Among nonemployer firms, the average annual revenue per firm grew the most for Black-owned firms from 2019-2021.
- Among firms with paid employees in 2022, the utilities industry had the highest average annual revenue per firm overall, and for white, Asian American, and Native American-owned firms. For Black-owned firms, average annual revenue per firm was highest in the wholesale trade and manufacturing industries. Latinx-owned firms saw their highest average revenue in the agriculture, forestry, fishing, and hunting industry, while for Pacific Islander-owned firms, it was in manufacturing.
- Among firms with paid employees, the average annual revenue per firm increased for women-owned firms and male-owned firms from 2007-2022. However, male-owned firms still earned more than 2.4 times the average annual revenue of women-owned firms in 2022.
Drivers of Inequity
People of color are less likely than white people to have access to capital and contracts to start and grow a business, due in part to historical policies such as redlining that denied home loans and wealth-building opportunities to people of color. Today, business loan denial rates for firms owned by people of color are more than twice as high compared to white-owned businesses Business owners of color also pay higher interest rates and receive lower loan and equity investments. During the shelter-in-place phase of the Covid-19 pandemic, racial discrimination among lenders prevented many entrepreneurs of color from accessing paycheck protection program loans. Underrepresented groups also often face barriers to accessing important networks and training programs for maintaining a successful business.
Strategies
Grow an equitable economy: Policies to help small businesses grow and thrive
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Create dedicated technical assistance and business supports for underrepresented entrepreneurs in high-growth, innovation sectors.
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Direct economic development efforts to support the growth of existing businesses that provide jobs for low-income residents.
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Help growing companies owned by underrepresented entrepreneurs access affordable office and commercial space.
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Ensure underrepresented entrepreneurs have access to business opportunities created through public sector spending, anchor institution spending, and the supply chains of major corporations.
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Implement workforce development strategies that train youth and low-wage workers for jobs in growing companies and business sectors.
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At the federal level, target small and very small businesses in federal investment programs and set aside a share of public contracts for businesses owned by people of color to mirror area demographics.
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Ensure that Covid-19 pandemic recovery efforts center racial equity as a core concern in supporting local economic growth.
Strategy in Action
Equity-focused capital investments help small businesses in California thrive. Pacific Community Ventures, a Bay Area-based community development financial institution (CDFI), offers a targeted approach to small business development that seeks to remedy the historical gaps in access to capital amongst entrepreneurs of color. As PCV notes, people of color account for an outsized share of new small business owners, but many struggle to secure funding for ventures that could fill valuable economic niches and offer needed services to historically under-resourced communities, like affordable childcare centers for working families. Based on principles of restorative capital, PCV invests in businesses that can fill these economic niches and help invigorate low-income communities from within. Besides issuing small business loans, PCV also works with entrepreneurs to help balance their financial planning and profit-making with the well-being and security of their employees. In 2021, 90 percent of PCV’s nearly 1,700 clients were entrepreneurs of color and/or women, and 86 percent of their investment dollars went to low-income communities. Learn more.
Photo: Toa Heftiba on Unsplash

Resources
- Reports: The Future of Banking: Overcoming Barriers to Financial Inclusion for Communities of Color; The Color of Entrepreneurship; Getting Entrepreneurs of Color Access to the Tools of Success
- Data: Prosperity Now Scorecard; Federal Financial Institutions Examination Council: Census & Demographic Data