Bottino's is a family-run independent grocery chain in southern New Jersey. In the market for a new location to replace their small and obsolete Vineland supermarket, they found property located on a blighted commercial corridor which led into Vineland’s historic downtown area. Officials recognized that a new supermarket at this location could catalyze the revitalization of this area of the city. With financial assistance from The Reinvestment Fund and the New Jersey Food Access Initiative, Bottino's was able to open a 74,000-square-foot supermarket.