Employee and Customer Reactions to a healthy in-store Marketing Intervention in Supermarkets

Overview

Supermarkets are a primary source of food for American households, and increased presence in low-income, high-minority neighborhoods present opportunities to increase access to healthy foods. It is important to assess store manager and customer reactions to in-store marketing interventions. This study aimed to evaluate manager and customer reactions to stealth, low-cost, sustainable in-store marketing strategies to promote healthier purchases in five product categories and gain insight into shopping habits and willingness to change behaviors.

Good. To Go. San Jose Healthy Corner Store Program Case Study

Overview

This case study profiles the Healthy Corner Store Program (HCP) developed as part of The Health Trust’s Good. To Go. (G2G) campaign, a community-based campaign aimed at increasing the purchase of produce and quality foods through a network of on-the-ground, trusted community vendors, including corner store retailers, Fresh Cart mobile produce vendors, farmers’ market managers, and urban farmers. The case study documented key efforts working with corner store retailers in San Jose over the course of two years (2013-15). 

Strategies to Close the Distribution Gap for Small Stores in Underserved Communities

Overview

In October 2015, more than 40 public health leaders and national experts in food retail, agriculture, distribution and marketing convened in Philadelphia for Healthy Food in Small Stores: Distribution Opportunities to Improve Community Health. This national conference tackled challenges and best practices for distributing healthy food to small stores across the United States. Co-hosted by The Food Trust and the Robert Wood Johnson Foundation, this meeting sought to build connections among experts and identify ways to overcome distribution challenges in ways that are profitable for businesses and provide better access to healthy food in stores. This report outlines the key findings, discussion themes, and other highlights from the conference. 

Harvesting Healthier Options: State Legislative Trends in Local Foods, 2012-14

Overview

This report focuses on state legislation in all 50 states enacted between 2012 and 2014 that aimed to strengthen various components of local food systems (see Table 1 on page 2). The report is organized into chapters focused on six policy areas with the most state legislative action: local food system approaches; farm to school; farmers’ markets; community gardens and urban agriculture; healthy grocery retail; and food policy councils. The report was created using NCSL bill and law searches; communication with established and new local food system contacts; analysis and synthesis of existing research and case studies; and numerous interviews with state lawmakers, state agency staff, relevant nonprofits and other stakeholders. 

Fixing Food: Fresh Solutions from Five U.S. Cities

Overview

Fixing Food presents case studies of programs from five U.S. cities that are helping residents grow and sell healthy food, training the next generation of farmers, and bringing healthy food to places where people gather. 

Health Equity Series: Food Insecurity

Overview

Food insecurity and a lack of access to healthy food affects the health and wellbeing of vulnerable low-income Missourians. However, it is not solely a problem for low-income residents, but a concern for all Missourians.
 
Food insecurity and a lack of access to healthy foods affects every part of our society, including education, health care, national security and our state and national economies. As a community and a state, we must push for action and work toward strengthening our food systems and making them more equitable for all Missourians. 

January 2016

WEBINAR-Leveraging Institutional Purchasing Power

Overview

Institutions such as hospitals, schools, businesses, and government agencies play a number of important roles in a community: service provider, employer, educator, as well as community and cultural hub. These institutions also play an important role in advancing the health and well-being of communities and can do so by leveraging their purchasing power to expand healthy food access for residents, clients, employees, and students. Across the country, institutions are advancing innovative food procurement programs and policies that are aligning food purchasing to support access to healthy, affordable, and sustainably produced food, strengthen local economies, grow quality jobs, and advance environmental sustainability. 
 
This webinar highlights examples, promising strategies, and lessons learned in engaging with health care, educational, and business institutions to shift purchasing practices toward improved healthy food access and more equitable food systems.
 
Featured Speakers: 
Ted Howard, Co-Founder and President, Democracy Collaborative
Lucia Sayre, Regional Director, Health Care Without Harm
Adam Kesselman, Project Director, Center for Ecoliteracy
Estefanía Narváez, West Coast Regional Coordinator, Real Food Challenge
Diana Rivera, Research Associate, PolicyLink (moderator)

Early Learning Network (Promise Neighborhood Convening)

Sustaining Promise Neighborhoods through Policy and Systems Change

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